After Homemakers’ ad agency of five months closed its doors, parent company Levitz Furniture returned to Feldmann’s Flicks during the hectic transition between agencies. With media time purchased, and nothing to run, Feldmann’s Flicks redesigned its previously successful "Time Flies" television campaign in less than one week... from creative to on-air. Homemakers was thrilled when the spot generated better results than they’d seen in months!

How many of you can sing the John M. Smyth’s Homemakers jingle without a moment’s thought? Well, imagine producing over twenty five :30 television spots and more than thirty :60 radio spots to date this year. It’s a good thing the tune is timeless because I’m humming it in my sleep!

Following in Paul Robinson’s footsteps hasn’t been an easy feat. From Shelley Long to Susie Keller, the friendly and likable spokeswoman who "talks up" to her customers has created quite a niche for Homemakers. Maintaining the stature that Paul, the Smyth family and Herb Laufman worked over three decades to achieve has certainly been a challenge. But not one ventured alone.

Our new writing team, Jim Ardito and Rich Goodman, rose to this challenge with flying colors. It’s not easy to be creative, classy, cost effective and sell furniture -- all in :60 or less. Perhaps you’ve seen our cell-animated "Wall to Wall" spot created by StarToons and voiced by Tom Test & Spider Saloff through Shirley Hamilton Talent. Or maybe you’ve heard our customers "Whistling and Marching" to our new Homemakers patriotic theme music produced by Steve Rashid of Woodside Avenue Music.

Along with a fresh approach, consistency was the key. Not a problem when Rich Chojnowski of Audio Recording Unlimited engineers all of our radio spots and TV audio revisions. Even with twenty years of editing for Paul, he still gets excited about our spots! Since we’ve been focusing on producing higher quality versus quantity by designing reusable spots, our Director of seven years, Jim Machin of R. duke Productions, and cameraman, Mark Zurawiec, were thrilled to try out a new steadicam concept for "Columbus Day."

Upon Editel’s demise, we packed up our thirty plus boxes of tapes and moved to Post Effects where the creativity of our new editor, Doug Ryan, is complimented by the classy graphic designs of Sandy Weber. Our new "Labor Day" spot has been described as "elegant." Was it the post score by Woodside Ave. Music, or
the flowing graphics and editing pace that moved them?

Our team has accomplished a great deal in only six months -- consistency, quality and cost-effectiveness. Even with fewer media buying dollars, the spots must be memorable because store traffic is up and customers are buying!